ABOUT US

THE PRETTY EASY STORY

Because We Care

At Pretty Easy, care is at the heart of everything we do.

We care about the health of our nation. We care about the well-being of our communities. We care about the environment, the sustainability of our economy, and most importantly — we care about you.

Chronic health conditions such as diabetes place a significant financial and emotional burden on individuals and families. The rising cost of healthcare, the need for continuous medical attention, and the mental strain experienced by caregivers are realities many Singaporean families face every day.

Beyond the individual level, increasing healthcare expenditure also impacts our nation. As costs continue to rise, the pressure extends to our healthcare system, our government, our citizens, and ultimately future generations.

We believe prevention and daily wellness habits matter.

That is why we are committed to improving everyday health through practical, accessible solutions. Our mission is to introduce functional beverages that are easy to enjoy, delicious, and seamlessly integrated into daily life — so that taking care of your health feels natural, sustainable, and truly achievable.

At Pretty Easy, better health starts with simple, consistent choices.

After years of dedicated research and product development, Pretty Easy was officially established in 2007 with a clear and focused mission — to make daily wellness simple, accessible, and sustainable.

Today, we are proud to offer three core functional breakfast beverages, thoughtfully formulated to support modern lifestyles and suitable for individuals managing Type 2 diabetes:

  • VG Power – A prebiotic fiber drink designed to support digestive health and overall wellness

  • Nutri Cafe Fit Cappuccino – A functional coffee crafted for balanced energy and daily vitality

  • Nutri Green Tea Gold Teh Tarik – A healthier take on a beloved local favourite, combining taste with functional benefits

Our goal is to provide convenient, nutritious, and delicious beverage options that can be enjoyed anytime as part of a daily routine. We believe that healthy choices should never feel complicated — they should be practical, enjoyable, and easy to maintain for the long term.

At Pretty Easy, wellness is not about drastic changes. It is about making better choices every day — simply and consistently.

PRETTY EASY STORY

OUR FIVE FOUNDING PRINCIPLES

From the beginning, our company, Pretty Easy Global Pte Ltd was built on our Five Founding Principles which we rely on to guide all our business decisions. They exemplify our deep commitment to our customers and the communities we serve. They were established to help guide and empower all of us to lead healthier, more vibrant lives.

1.

Nutrition Education

We are dedicated to providing Nutrition Education to our communities. Empowering our customers to take charge of their lives and their health is the foundation upon which our business is built.

2.

Quality

We are committed to Quality. Every product on our shelves must go through a rigorous screening and approval process.

3.

Always Affordable Prices

We are committed to providing the highest quality products at Always Affordable Prices. We work diligently to secure the best possible pricing so that everyone can afford to take care of their health and buy quality natural and organic products.

4.

Community

We are committed to our Community. We work hard to support the health and wellbeing of our communities. “Be the change that you wish to see in the world.” - Mahatma Ghandi

5.

Our Commitment

The Pretty Easy® brand has always provided better choices to our customers and as an established leader in the health industry. Our Commitment is to offer a variety of nutritious products and continuously working to improve the nutritional benefits of our functional beverages.

PRETTY EASY

YOUR NO.1 HEALTHY LIFESTYLE CHOICE

 

FOUNDING PHILOSOPHY

At Pretty Easy, we believe that health and wellness should be simple and enjoyable. We are committed to creating functional drinks that are not only good for you but also delicious and convenient. Our founding philosophy is rooted in the idea that small, easy changes to your daily routine can have a big impact on your overall well-being. We are dedicated to making healthy living pretty easy for everyone.

 

MISSION STATEMENT

Our mission at Pretty Easy is to provide simple and effective health and wellness solutions through our range of functional drinks. We are passionate about creating products that taste great and make it easy for people to incorporate healthy habits into their daily lives. We strive to inspire and empower our customers to take control of their health and well-being, one sip at a time.

 

VISION STATEMENT

Our vision at Pretty Easy is to be the leading brand in the health and wellness industry, known for our innovative and delicious functional drinks. We envision a world where everyone has access to affordable, convenient, and great-tasting health products that help them live their best lives. We are committed to promoting a culture of health and wellness, and to making it easier than ever for people to prioritize their health and well-being.

Singapore Wellness Paradise X Pretty Easy

DJ Jimmy Koh of 88.3 Jia FM interviewing Founder Angel Lee about Pretty Easy functional drinks. And announcing the launch of our new product, Nutri Yuan Yang!

OUR CORE VALUES

Integrity

Respect

Innovation

Commitment

Consistency

Accountability

OUR CORE VALUES

Integrity

Respect

Innovation

Commitment

Consistency

Accountability

FOUNDERS' MISSION

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Our Belief

At PRETTY EASY, we believe health is more than just skin deep. We’re committed to empowering people through nutrition education and advocating for healthier, more fulfilling lifestyles. Our mission is to help individuals take control of their health and make informed choices that enhance their lives.

 

We champion the integration of functional beverages into daily routines as part of our vision for better public health. Our signature drinks, including Nutri Cafe Fit Cappuccino, VG Power Fiber, and Nutri Green Tea Gold Teh Tarik, are designed to be nutritious, accessible, and suitable for everyone, including those managing Type 2 diabetes.

 

Our Focus: Support Weight Loss ▪ Prevent Chronic Diseases ▪ Promote A Healthy Lifestyle

As pioneers in the beauty and wellness industry, our business-to-business (B2B) distribution has been a cornerstone of our success. Since 2007, Pretty Easy functional beverages have gained popularity among beauty spas and healthcare professionals. Our commitment to community well-being led to the creation of the Nutrition Outreach Program, resulting in the launch of Pretty Easy Cafe in September 2018. The cafe, recognized by Singapore’s Health Promotion Board for its healthier offerings, proudly serves a diabetic-friendly menu of over 40 delicious, gut-friendly items. Beyond great food, Pretty Easy Cafe is an educational hub, helping customers make informed dietary choices that enhance their overall health and combat diabetes.

MEET OUR FOUNDERS

Founders of PRETTY EASY, Hans & Angel

ANGEL LEE & HANS KOK

Welcome to PRETTY EASY! We’re thrilled to connect with you. PRETTY EASY was founded by Angel Lee and Hans Kok, a passionate duo with a vision to revolutionize health and wellness.

 

Our story began back in 1998 when Angel, a professionally trained beauty expert, started offering facials to friends and family from her home balcony. As demand for her exceptional services grew, she opened two beauty spas in 2001, which thrived for over a decade. In the years that followed, we focused on extensive research and development, ultimately leading to the creation of five innovative Singaporean brands: PRETTY EASY, DR. KEITH CHRYSLER, SKIN FACTOR, COLOR MINERALS, and WONDER SYSTEMS.

As pioneers in the beauty and wellness industry, our business-to-business (B2B) distribution has been a cornerstone of our success. Since 2007, Pretty Easy functional beverages have gained popularity among beauty spas and healthcare professionals. Our commitment to community well-being led to the creation of the Nutrition Outreach Program, resulting in the launch of Pretty Easy Cafe in September 2018. The cafe, recognized by Singapore’s Health Promotion Board for its healthier offerings, proudly serves a diabetic-friendly menu of over 40 delicious, gut-friendly items. Beyond great food, Pretty Easy Cafe is an educational hub, helping customers make informed dietary choices that enhance their overall health and combat diabetes.